Albuquerque, NM. – For as long as people have kept dogs as pets, they have wondered what is going on in their dogs’ mind and what they are thinking. In fact, so many people are curious about this that it has created a market of scientific research and surprisingly things such as pet tarot cards, radio and TV shows dedicated to pets, and books written by pet psychics.
It is not known whether any of these tactics can really answer these questions we have about our pets and we may never be able to find out how dogs think and what causes them to behave good or bad. However, pet owners are spending large amounts of money as well as time in an attempt to satisfy their curiosity.
Dog owners who love their pets and try to get to know them better via any of the above mentioned methods state that even though they have not come across any definitive answers, they feel that they have at least learned how to communicate better with their pets, and that they at least have a blast trying to figure them out.
David Radis and Andrea Gladstone from Encino, California are one such couple. They rescued a dog and were just dying to know what was going through their dogs mind. They decided to purchase “The Original Dog Tarot: Divine The Canine Mind” which is a guidebook and a deck of 30 cards developed by Heidi Schulman, who used to be a television news producer and is now a freelance writer. She developed this in an attempt to see into a dogs’ mind.
David and Andrea decided to give the tarot cards a try and laid all the cards out on the floor. They then asked their dog Lola a question- why did she chew up the Dog Tarot guide and a puppy-training book they had purchased?
Lola then pawed at three different cards, which gave her owners an answer of some sort. The cards she picked were The Cat, The Pack, and Justice. When David and Andrea saw what cards Lola picked, they referred to the guidebook to see what those cards mean. The guidebook interpreted it as Lola not feeling secure with her place in her new home and deciding to trash the books in order to establish her security and to see if her new owners hold grudges.
David said that the pet tarot cards were purchased by Andrea as a fun gift for him.
“For me it is more the fun of it than the life lessons to be learned. But I respect the tarot,” says David. “I have done one reading for each of my dogs and they were both spot on. I spread the cards out and ask the dog to touch the cards with their nose or paw.”
Although there has been no research conducted on how much pet owners have spent on pet psychic services or services related to a dogs behavior, American Pet Products Association reports that $53 billion were spent on pets by Americans; while most of that money was spent on food, health care, and pet supplies in general, approximately $4 billion of the $53 billion was for something besides those things needed for pets, such as pet-sitting/doggy daycare, grooming, and pampering. The latter services have been growing more and more popular at a fast pace. They increased about 9.7 percent in 2011 and it is predicted that they will only continue to grow at a rapid pace.
Based on anecdotal evidence, pet owners are willing to spend a lot of money on their beloved dogs. For instance, Kessler’s pet psychic fees are around $350 per session and her book has been displayed mostly on coveted airport bookstore shelves.
Sonya Fitzpatrick, a pet psychic who previously had a show on the Animal Planet channel, is currently the host of a very popular call-in radio show on Sirius XM and she was just recently the host of two workshops designed to teach pet owners how to deal with anything dog related, such as biting/anger issues and house breaking. She did two of these shows which cost attendees $500 a day and were so popular they sold out.
Veterinarian Jeff Nichol of Albuquerque specializes in behavior work and contributes a weekly column in the Albuquerque Journal. He states that since the arrival of channels such as Animal Planet and other channels that play shows having to do with training pets and understanding pet behavior, he has noticed a large increase in pet owners who are turning to more unconventional methods of pet training.
However, he feels that issues having to do with behavior and health need to be dealt with by a professional versus attempting to solve them via nontraditional methods.
“Often the methods worsen the problem, and the behavior becomes more challenging to turn around,” says Nichol.
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